RoadTripby Curia
Join a Trip
Winding mountain road at golden hour
Mobile Pop-up Retailby Curia

Your products.
In the hands of
your category buyer.
At their Head Office.

Our mobile retail store allows buyers to review, sample and consider innovative branded products — with structured feedback to brands and next-step follow-up where there's a connection.

Join a TripHow it works

What is RoadTrip

RoadTrip is a mobile pop-up retail store that showcases your products directly to the buyers looking after your category.

We visit the buying teams at their Head Office. Buyers can touch, feel and taste your products first-hand while accessing all of your brand information instantly through our App.

Where there's interest, they can ask questions, request samples and schedule virtual or in-person meetings — directly with you.

The retail revolution
RoadTrip mobile pop-up retail store

How it works

Four stops.
One clear route to the buyer.

Every RoadTrip is built around the buyer's calendar — short, high-intent moments designed to turn introductions into orders.

  1. 01

    Prepare

    Ship product to our local hub and add key details of your products to our platform.

  2. 02

    Tour

    Our highly trained tour team take the store on the road, ensuring each retailer can discover your products.

  3. 03

    Feedback

    Buyers provide feedback to you as they review your products, so you know where you stand with each opportunity.

  4. 04

    Succeed

    Follow up with buyers who show an interest and progress towards a successful partnership.

Included with every product

Curia Access

Curia Access is our market ready program, ensuring you have all of the tools, insights and connections you need to succeed in your chosen market. 

The following products are included in all RoadTrip tours

  • All products

    Workshops & Masterclasses

    Sessions run by Curia experts and sector partners, giving you knowledge and insights in key areas

    • Market Intro

      Masterclass

      Overview of key market information & considerations.

    • Consumers

      Masterclass

      A deep dive into the consumer behaviours that shape the market.

    • Compliance

      Workshop

      Overview of key considerations before launching in the market.

    • Marketing & PR

      Workshop

      Effective ways to grow your brand in the market.

    • Utilising Third Party Logistics

      Workshop

      Enter the market with low up-front investment.

    • Selling Online

      Masterclass

      In-market digital-only opportunities.

  • All products

    Importer & Distributor Intros

    Warm introductions to importers, distributors and sales agents who can help develop your presence in-market.

  • ROADTRIP

    The Book

    Your category bible — a complete overview of retailers on the tour, their strategic focuses, market insights and more.

The route

Upcoming Road Trips

Trips across four continents, allowing you unrivalled opportunity to grow your brand globally. Each trip takes our mobile retail store directly to the buyers shaping Food & Drink, Health & Wellness and Household & Pet categories.

Pricing

Simple, annual
subscriptions.

Choose how many tours you'd like to join each year. Pay annually or monthly. Cancel anytime. Select the specific tours you'd like to join after purchase.

See pricing
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