The Nordics

A tour across the Nordic markets, meeting leading grocery, health and lifestyle buyers in the region.

Tour dates

May – June 2028

Categories covered

Food & Drink · Health & Wellness · Household & Pet

Who you'll meet

Tour retailers

A representative pool of retailers we visit on tour. Confirmed line-up for this trip is locked 1–2 months before departure.

Holland & Barrett

Ocado

Suma

Whole Foods Market

Jempson's

Muscle Food

Planet Organic

Sainsbury's

Waitrose & Partners

Tesco

M&S

Morrisons

Asda

John Lewis & Partners

Fenwick

WHSmith

Superdrug

Cotswold Fayre

Diverse Fine Food

Epicurium

Funky Hampers

Just My Look

Mole Valley Farmers

Selfridges Foodhall

As Nature Intended

Ready to join?

Reserve your spot from our pricing plans, then select this tour after purchase.