Reuzel joined the Haircare Huddle UK 2025 with their iconic men's grooming range — walking away with new listings at Debenhams and Care to Beauty.
Reuzel, the cult Dutch men's grooming brand born in a Rotterdam barbershop, brought their full haircare and styling range to the Haircare Huddle UK 2025 — pomades, shampoos, beard care and their signature Rosemary Mint line, all built around the brand's bold barber heritage.
Two days of focused buyer meetings translated into two standout wins — new listings with Debenhams in the UK and Care to Beauty, a leading European online beauty retailer — opening fresh distribution for the brand across both bricks-and-mortar and pan-European e-commerce.
For Reuzel, the Huddle was a fast track to two carefully chosen retail partners — pairing a heritage UK department store with a specialist European beauty platform, and putting the brand's barber-built range in front of new audiences on both sides of the Channel.
“The Buyer Room Huddles are fantastic — a great way to get your brand in front of multiple buyers in one day. The format is brilliant, they arrange all the meetings, it's quick yet in-depth and you are looked after with support given straight away should you need it. I'm very happy to have come across Curia — we've had a great return on investment already. Thoroughly recommend for anyone looking to expand the business into the retail sector.”
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