Martec lands their Renuwell line in Boyes after Household & Cleaning Huddle

The result

One of the key outcomes from the Huddle was securing listings for four Renuwell products with W. Boyes across Northern England — a direct route into a much-loved high-street value retailer with a strong regional footprint.

What it unlocked

For Martec, the Huddle turned a single day of focused buyer meetings into a tangible UK retail win — proof that a well-prepared pitch in front of the right decision-maker can move a heritage range straight onto British shelves.

“As a tip for brands attending Huddles, I would recommend investing time beforehand to understand who will be sitting opposite you. Research the retailer, their role, their positioning strategy in the market and, most importantly, which competing products are already listed. In a short meeting, this preparation can give you a significant advantage. The most important question is not why your product is great, but how it creates value for the retailer, the channel and the existing assortment. I also liked the Huddle format because it allows for focused discussions with decision-makers in a very efficient way. We were able to get 4 products in W. Boyes across Northern England!”