Vitamins & Supplements buyer event — Birmingham, UK
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Applications OpenThe Buyer Room

Pitch your Vitamins & Supplements brand directly to the buyers who matter.

Health, wellness and supplements — the buyers driving the UK's fastest growing category, in one curated room.

Date

22 January 2027

Time

9:00AM – 5:00PM

Venue

The Bond, Birmingham, United Kingdom

Who's in the room

Confirmed buyers — and who we typically work with in vitamins & supplements.

Every Buyer Room is curated by hand. The buyer line-up is built around the brands accepted into the room — not the other way around.

Confirmed so far

  • Holland & Barrett
  • Boots
  • Ocado

Retailers we typically work with

  • Tesco
  • Waitrose
  • Sainsbury's
  • M&S
  • Morrisons
  • Asda
  • Ocado
  • Holland & Barrett
  • John Lewis
  • Selfridges
  • Fenwick
  • WHSmith
  • Whole Foods Market
  • Boots
  • Superdrug

Indicative — based on past Vitamins & Supplements Buyer Rooms and the retailers we work with in this market. Final line-up confirmed in the weeks before the event.

Apply to attend

You don't buy a place. We craft a cohort.

Every Buyer Room is fully curated and matched. We build the brand line-up around what the buyers in the room are actively looking to range — and we build the buyer line-up around the brands we accept.

That's why it works. 

  • The optimum match of brands driving category innovation and major retailer buying power.
  • Limited to 30 brands.
  • Our Brand Success team will come back to you within 48 hours of your note of interest.
  • Absolutely no commitment at this stage.

Applying for the Vitamins & Supplements Buyer Room — Birmingham, UK, January 2027.